Don Joseph Goewey

Don Joseph Goewey is founder and managing partner of ProAttitude, a human performance firm focused on ending work stress. Prior to that, Don managed the department of psychiatry at Stanford Medical School, ran San Mateo County’s emergency medical services system, and for twelve years headed an internationally recognized institute that pioneered an approach to catastrophic life events.

He has worked with some of the most stressful situations on earth – with people facing terminal illness, parents struggling with the loss of a child, prisoners serving life sentences, and refugees of the genocidal war in Bosnia struggling with extreme post-traumatic stress. 

Don spent six years directing a research effort that integrated breakthroughs in neuropsychology into a model that changes brain structure to extinguish stress reactions and amplify the higher brain function that enables a human being to flourish.

The model has achieved outstanding results in high pressure workplaces like Cisco Systems and Wells Fargo Bank.  Don and his work has been featured on the Today Show, CNN and NPR.


Don is the author of Mystic Cool, A proven approach to transcend stress, achieve optimal brain function, and maximize your creative intelligence.  His new book, The End of Stress, Four Steps to Rewire Your Brain was released by Simon and Schuster in September, 2014.